Industry
Publishers, broadcasters, streaming and gaming companies: content operations, personalization and audience service.
14 organizations in 8 countries run these use cases in public. 43% of those 14 deployments disclose a measurable outcome.
A generative AI search and answer tool on a publisher's own site or app that answers readers' questions only from that publisher's published journalism and archive, cites the articles it used, and declines to answer when its own reporting does not cover the question.
AI that runs marketing campaigns at the level of the individual: it decides for each customer which product, offer, message or content to show next across email, app, web and paid media, and generates the matching copy and creative variants within brand and compliance rules. It is the marketing team's engine across many campaigns and channels, not an agent that converses with the customer.
AI that watches and listens to a broadcaster's or publisher's video and audio archive and generates rich, structured metadata, such as what is shown, who appears, spoken content, on screen text, logos and objects, so that content makers can find and reuse footage through natural language search instead of relying on the sparse, inconsistent tags an archive accumulated by hand over decades.
A recommendation system that decides, for each individual viewer or listener, what to show next on a home page, in search or in a personalized playlist, learned from that person's own viewing or listening history, ratings and context, and continuously updated as new content is added and behavior changes. It ranks the catalog's own content; it is not the marketing engine that decides which offers or campaigns to send, which is a separate use case in this library.
AI that transcribes recorded audio and video, such as podcasts, broadcasts, lessons, interviews and hearings, in several languages, separates the speakers and produces timed transcripts, subtitles and captions for a human editor to check, delivered as files for publishing or the archive.
A location and context aware AI guide, often spoken, that tells visitors of cities, museums, heritage sites and events the stories behind what is around them and answers their questions in their own language, grounded in the organization's curated content and in the visitor's position or the object they scan.
Free PDF playbook
6 use cases with deployments, value, playbooks and governance, in one document for your team.
Computed from the 14 public deployments behind these use cases at media and entertainment organizations. Numbers update with every checked record.
Art Basel, Ateme, Australian Broadcasting Corporation, Bloomberg Connects, Financial Times, Netflix, Inc., Pacers Sports & Entertainment, Radiotelevisión Española (RTVE), Spotify, Square Enix, Sveriges Television (SVT), TIME, The Washington Post, Warner Bros. Discovery.
9 public deployments at 9 organizations outside media and entertainment run these use cases too. They are not counted in the numbers above; each use case page shows them.
