Business function

AI use cases for sales

Finding, qualifying and converting prospects and growing existing customers.

Use cases
37
Deployments
182
Organizations
167
Outcome disclosed
60%

37 Sales use cases

167 organizations in 27 countries run these use cases in public. 60% of those 182 deployments disclose a measurable outcome.

Real estate

AI agent for apartment leasing inquiries and resident service

An AI leasing and resident service agent answers rental prospects and residents by chat, text, email and phone for a property manager. It answers questions about apartments and policies, books tours, takes maintenance requests, sends renewal and payment reminders, and hands anything that needs judgment to leasing or service staff.

Deployments
13 public, best grade B
Reported conversion uplift
18%
Landmark Properties, vendor claim
Cross industryBanking

AI agent for branch finding and appointment booking

A branch and appointment booking agent is a conversational AI that finds the nearest suitable location and books an in person or video appointment with the right specialist. It checks opening hours and services offered, and records the visit reason so staff are prepared. In banking it answers where the nearest branch is and books the mortgage or business banker; retail, healthcare and property have the same job.

Deployments
4 public, best grade B
Autonomy
Autonomous
Cross industryTechnology and software

AI agent for inbound lead qualification and meeting booking

An inbound lead qualification agent is an AI agent that engages inbound prospects the moment they arrive, qualifies them and books a meeting or hands them to the right salesperson. It works on the website, chat, messaging or the sales phone line, answers their first questions, qualifies against the organization's criteria, and writes the conversation context into the CRM so the salesperson receives a ready conversation.

Deployments
8 public, best grade C
Median conversion uplift, vendor reported
19%
3 deployments
Cross industryTechnology and software

AI agent for outbound sales prospecting and personalized outreach

An AI agent for outbound sales prospecting researches target accounts and contacts, and drafts personalized outbound outreach for a sales team. It writes the emails, LinkedIn messages and call scripts from the campaign, the prospect's context and the sales goals, and sequences the follow ups, with a sales development rep approving or sending every message.

Deployments
7 public, best grade C
Autonomy
Copilot
Payments and cardsBanking

AI agent for payment initiation within a customer mandate

Agentic payment initiation is an AI agent that initiates and completes payments or purchases on a customer's behalf, within a mandate the customer set in advance. The mandate sets spending caps, allowed merchants or categories, a tokenized credential and rules for when to ask for confirmation, and the agent then confirms and reconciles every transaction it made.

Deployments
9 public, best grade B
Reported conversion uplift
about -67%
Walmart, organization claim
BankingPayments and cards

AI agent for personalized offers and rewards

AI offers and rewards is a customer facing agent for banks and card issuers that picks the offer, reward or loyalty action most relevant to each customer at each moment. It draws on the customer's transactions and context, delivers the offer in the app, in messaging or through a colleague, helps the customer understand, track and redeem rewards in conversation, and works inside their own account and loyalty relationship, unlike campaign personalization.

Deployments
3 public, best grade B
Autonomy
Autonomous
BankingPayments and cards

AI agent for proactive customer outreach, activation and retention

Proactive outreach and activation is an AI agent that holds the conversation when a bank reaches out first to change something about a customer's account or products. It is triggered by an event or a campaign: low balance and fee avoidance alerts, payment and renewal reminders, card activation, dormant account reactivation and offers the customer already qualifies for, over messaging or voice, while the bank's own systems decide who is contacted and why. Reminders about appointments and deliveries the customer booked, and the in app coach the customer opens, are separate use cases.

Deployments
3 public, best grade B
Autonomy
Supervised agent
Telecommunications

AI assistant for B2B telecom quoting, sales and service

A B2B telecom quoting and service assistant is an AI that answers business customers' product, pricing and contract questions and prepares configurations and quotes for connectivity, mobile fleets and devices. It also serves the sellers who look after these accounts, drafts responses to tenders, and handles routine service requests and fault tickets, with a sales or service specialist approving anything binding.

Deployments
5 public, best grade B
Reported containment rate
70%
SoftBank Corp., organization claim
BankingPayments and cards

AI assistant for digital account onboarding and KYC

A digital onboarding assistant is a customer facing AI that guides a new applicant, a person or a small merchant, through opening a digital account, card or relationship. It collects and checks identity and supporting documents, orchestrates the know your customer and anti money laundering checks, prefills what it can and sends only the unclear cases to a human reviewer with a summary. The ownership research for complex corporate clients is a separate back office job.

Deployments
4 public, best grade B
Reported productivity gain
30x
M-DAQ Global, vendor claim
Wealth and asset managementBanking

AI assistant for goal based financial planning

An AI assistant for goal based financial planning is an AI assistant that turns a client's goals into projections and what if scenarios using a rules based planning engine. It explains the trade offs in plain language and prepares the plan for an advisor to validate, with every assumption disclosed and reproducible.

Deployments
2 public, best grade B
Autonomy
Copilot
Insurance

AI assistant for insurance brokers and agents

An insurance broker and agent assistant is AI that answers product, underwriting and process questions for tied agents, independent brokers, advisors and insurers' own distribution staff from approved sources. It also prepares personalized customer engagement and follow ups, validates and prioritizes leads, and drafts meeting notes and emails, so producers spend more time with customers.

Deployments
5 public, best grade B
Autonomy
Assist
Wealth and asset managementBanking

AI assistant for investment suitability assessment and reports

A suitability assessment assistant is an AI assistant that checks whether a proposed product or portfolio fits a client's risk tolerance, objectives, knowledge, experience and financial situation. It checks this against the firm's rules, flags mismatches, and drafts the suitability rationale and report for the advisor to confirm, while hard rule failures are decided by deterministic checks, not by the model.

Deployments
2 public, best grade B
Autonomy
Copilot
Telecommunications

AI assistant for telecom order to activation and eSIM onboarding

An AI order to activation and eSIM onboarding assistant takes a new or existing customer from order to a working service. It collects and checks the order details, guides number porting, eSIM download or SIM activation and installation appointments, tracks the order and fixes or escalates the step that is stuck, on messaging, app, web or phone.

Deployments
3 public, best grade B
Reported automation rate
76%
Singtel, organization claim
Telecommunications

AI assistant for telecom plan upgrades, add ons and sales

A plan upgrade and sales assistant is an AI assistant that helps telecom customers choose, compare and buy the right mobile, broadband or TV plan, device or extra. It serves existing and prospective customers in the app, in messaging, on the phone or through a human advisor, using their usage and eligibility and the operator's current offers, and it completes the order or passes a ready quote to a person.

Deployments
9 public, best grade B
Reported conversion uplift
75%
Telenet, vendor claim
Telecommunications

AI assistant for telecom retail stores, from associate copilot to digital human kiosk

A retail store and kiosk assistant is AI for telecom shops that gives store associates quick, sourced answers on plans, promotions, devices and the customer's account during the conversation. It can also greet and serve customers directly on an in store screen or kiosk, sometimes as a digital human, handing them to an associate when they are ready to buy or need help.

Deployments
5 public, best grade B
Reported accuracy
95%
Bouygues Telecom, vendor claim
Retail and ecommerceManufacturing

AI computer vision for store shelf and stock monitoring

Store and shelf monitoring is computer vision, on cameras, shelf edge sensors or autonomous robots, that scans store shelves for gaps, misplaced items and wrong prices. It turns what it sees into a prioritised task list for store staff or field sales representatives, so out of stock and shelf compliance problems are caught within hours instead of at the next manual walk.

Deployments
8 public, best grade B
Reported revenue uplift
7%
GoGo SqueeZ, vendor claim
Real estate

AI conversational property search assistant for real estate portals

A property search assistant is a conversational AI on a real estate portal that lets buyers and renters search, compare and narrow down homes in plain language instead of filters. It also answers affordability and neighborhood questions from the portal's own listing and market data, and hands the shopper to a tour booking or a local agent.

Deployments
7 public, best grade B
Autonomy
Supervised agent
BankingWealth and asset management

AI copilot for corporate client briefings and call reports

An AI copilot that helps relationship managers, mainly in corporate and commercial banking, prepare for client meetings and write up call reports afterwards. It builds a briefing pack from filings, news, internal notes, product holdings and upcoming maturities, then turns the banker's notes into a structured call report and CRM update. Unlike a meeting notetaker, it centres on credit and cross sell context, not just the conversation; wealth advisor tools that also prepare meetings overlap with it, and the banker reviews every output.

Deployments
3 public, best grade B
Autonomy
Copilot
Insurance

AI for insurance renewal processing and customer retention

Renewal and retention AI prepares and runs the insurance renewal cycle, digitizing renewal submissions and changes in risk for underwriters and flagging policies at risk of lapsing or leaving. It also prepares the renewal conversation and answers customers' renewal questions, while renewal prices stay governed by the insurer's pricing rules and fair value obligations.

Deployments
3 public, best grade B
Autonomy
Copilot
Cross industryProfessional services

AI for RFP, tender and sales proposal response drafting

AI for RFP and proposal response drafting is AI that helps sales and bid teams answer requests for proposal, tenders, security questionnaires and sales proposals. It breaks the request into questions and requirements, retrieves approved answers and past proposals, drafts the response and a compliance matrix, and routes open points to subject matter experts, with a proposal manager reviewing everything before submission.

Deployments
7 public, best grade C
Reported handling time reduction
75%
GroupeActive, organization claim
Telecommunications

AI for telecom churn prediction and retention offers

AI churn prediction and retention is AI for telecom operators that scores each subscriber's risk of leaving from usage, service, billing and contact signals. It explains the likely reason and chooses the next best retention action, such as fixing a problem, adjusting a plan or making an offer, delivered through the app, messaging, an agent or an advisor within approved offer budgets.

Deployments
5 public, best grade B
Reported churn reduction
20%
Telenet, vendor claim
BankingReal estate

AI home loan assistant with pre qualification

An AI home loan assistant with pre qualification answers a customer's home loan questions and runs indicative borrowing estimates, then books the customer with a mortgage specialist. It covers rates, loan to value, fees and the documents needed, runs the affordability estimate from the bank's published rules, and stays grounded in the bank's current, versioned product and policy documents.

Deployments
6 public, best grade B
Autonomy
Supervised agent
Wealth and asset managementBanking

AI knowledge assistant for wealth advisors and relationship managers

An AI knowledge assistant for wealth advisors and relationship managers answers their questions in seconds from the firm's own research, house view, product documentation and policies. Every answer links to the source document, so the advisor can check it before using it with a client.

Deployments
9 public, best grade B
Autonomy
Assist
Cross industryTravel and hospitality

AI marketing personalization at scale

AI marketing personalization at scale is AI that decides, for each customer, which product, offer, message or content to show next, for a marketing team running many campaigns. It works across email, app, web and paid media, and generates the matching copy and creative variants within brand and compliance rules. It is the team's engine across many campaigns and channels, not an agent that converses with the customer.

Deployments
9 public, best grade B
Reported conversion uplift
30%
Catchtable, vendor claim
Wealth and asset managementBanking

AI meeting notes and CRM update for wealth advisors

An AI notetaker that turns a wealth advisor's client meeting into a file note, follow up message and CRM record the firm needs to evidence its advice. The meeting is recorded with the client's consent, and the notetaker drafts a structured note with the client's goals, circumstances, decisions and action items, then writes it into the CRM once the advisor approves it; unlike a general meeting summarizer, its output becomes part of the regulated client record.

Deployments
9 public, best grade B
Reported productivity gain
15%
SEB, vendor claim
Wealth and asset managementBanking

AI next best action prompts for wealth advisors

AI next best action for advisors is an engine for wealth advisors, not customers, that scans an advisor's whole book and surfaces a short, ranked list of client specific prompts. Prompts include idle cash, a maturing deposit, a concentration to review, a life event or an early sign of attrition, each with the reasoning and data behind it, for the advisor to act on or dismiss.

Deployments
5 public, best grade B
Reported employee adoption
80%
UBS, organization claim
Cross industryManufacturing

AI quote and estimate generation from customer requirements

Sales quote and estimate generation is AI that turns a customer's product list, drawing, roof photo or request for quotation into a draft quote for a seller or estimator. It reads the input, matches items to the catalog, calculates quantities and applies the organization's price rules, and the seller or estimator then checks and sends it.

Deployments
3 public, best grade C
Reported handling time reduction
87.5%
Enpal, vendor claim
Wealth and asset management

AI review and extraction of existing estate and trust documents

Estate and trust document drafting is an AI assisted workflow for wealth advisors that extracts and summarizes what a client's existing will, trust and power of attorney documents say. It flags where documents disagree or contain an error, for an advisor to review. Some platforms in this category also fill an attorney reviewed, jurisdiction specific template with the client's facts to produce a new draft estate document; whether that filling step itself runs on a model, or is document assembly outside the AI feature, is a vendor by vendor question the evidence on this page does not settle.

Deployments
2 public, best grade C
Autonomy
Copilot
Cross industryBanking

AI roleplay training for customer conversations

AI conversation roleplay training is a simulator where generative AI plays a realistic customer, by voice or text, so staff can rehearse difficult conversations. Service, sales and crisis staff can practice as often as they need before handling live conversations, and receive structured feedback against the organization's own standards.

Deployments
9 public, best grade B
Median time to proficiency reduction, vendor reported
20%
4 deployments
Cross industryTelecommunications

AI sales call coaching and CRM update

Sales call coaching and CRM update is AI for sales teams that analyses sales calls and meetings against the team's own sales method to coach sellers and their managers. It also writes the call summary, next steps and opportunity updates into the CRM for the seller to confirm, aiming at winning deals and building selling skill, not the regulated advice record or general meeting notes.

Deployments
6 public, best grade C
Reported time saved per task
3 minutes
Sandvik Coromant, organization claim
Cross industryRetail and ecommerce

AI shopping assistant for product discovery and recommendations

An AI conversational shopping assistant answers product questions and recommends items from a retailer's own catalog, for a need, project or occasion a shopper describes. It works on the retailer's site or app, compares items grounded in the retailer's product data, reviews and stock, and hands the shopper to a basket, a store or a human expert.

Deployments
9 public, best grade B
Reported conversion uplift
3x
Sun & Ski Sports, vendor claim
Wealth and asset managementCapital markets

AI summaries of investment research and the house view

Investment research summarization is an AI assistant that condenses long research reports, overnight market moves and the house view into short, sourced briefings for advisors and analysts. It answers "what is our view on X" on demand and adapts approved research for different client segments and languages, with every figure traced to the original research.

Deployments
4 public, best grade B
Reported time saved per task
up to 120 minutes
Deutsche Bank, organization claim
ManufacturingRetail and ecommerce

AI trade promotion optimization for consumer goods manufacturers

Trade promotion optimization is AI that plans and prices the trade promotions, discounts, displays and rebates a consumer goods manufacturer runs with retailers. It forecasts the volume each promotion mechanic would generate and searches the combinations of timing, depth and mechanic that best meet a revenue, profit or volume target, for a key account manager to review and agree with the retailer.

Deployments
2 public, best grade B
Autonomy
Copilot
Travel and hospitality

AI travel and hotel booking concierge

A travel and hotel booking concierge is an AI assistant that turns an open travel question into a concrete trip for travellers. It searches live inventory for flights, hotels, rentals, cruises and activities, compares options and answers questions about the property and the booking, then completes or hands off the booking and supports the traveller with changes and questions before and during the stay.

Deployments
9 public, best grade B
Median automation rate
88%
3 deployments
Travel and hospitality

AI voice agent for drive through and phone order taking

A drive through voice ordering agent is a conversational voice agent that takes a customer's spoken order at a drive through speaker or on a restaurant phone line. It understands menu customizations and slang, applies real time stock and pricing, offers a relevant upsell, and sends the finished order straight to the point of sale, only calling a team member when the conversation goes outside what it can handle.

Deployments
2 public, best grade B
Reported containment rate
86%
The Wendy's Company, organization claim
Insurance

Conversational AI for insurance quote and buy

Conversational AI for insurance quote and buy is a customer facing agent that sells insurance directly in a conversation, asking rating questions and returning a price. It asks the rating questions in plain language, explains cover options, returns a price from the insurer's rating engine, handles objections and takes payment to bind the policy, with a licensed human available for advice and anything outside its limits.

Deployments
1 public, best grade B
Autonomy
Supervised agent
Banking

Conversational AI for loan application intake

Conversational AI for loan application intake is an assistant on web, app, messaging or voice that captures a loan application through dialogue with the customer. It explains loan products in the customer's language, checks documents and basic eligibility rules, and hands a complete, structured application to origination, without making the credit decision.

Deployments
5 public, best grade C
Autonomy
Supervised agent

What the evidence says

Computed from the 182 public deployments behind these use cases. Numbers update with every checked record.

Benchmarks with at least 3 pooled values

Benchmarks across Sales use cases
KPIMedianReported rangeData pointsClaimed by
Conversion uplift18.5%
-67% to 75%
101 organization, 9 vendor
Time saved per task15 minutes
3 minutes to 30 minutes
Not pooled: up to 225 minutes, up to 120 minutes
4plus 2 up to2 organization, 2 vendor
Conversion uplift3x vendor reported
2x to 3.4x
55 vendor
Automation rate82%
30% to 89%
42 organization, 2 vendor
Time to proficiency reduction20% vendor reported
15% to 55%
44 vendor
Handling time reduction75%
50% to 87.5%
Not pooled: up to 20%
3plus 1 up to2 organization, 1 vendor
Deployments by stage
  • Announced
    6
  • Pilot
    16
  • Production
    113
  • Scaled
    46
  • Paused or rolled back
    1
Public deployments by region
  • North America
    98
  • Europe
    40
  • Asia Pacific
    23
  • Global
    9
  • Latin America
    6
  • Middle East
    4
  • Africa
    2

Organizations with a public deployment

  • 8x8
  • A-LIGN
  • ANS
  • Absa Bank
  • Airbnb
  • Albo
  • Allied Universal
  • Amazon
  • Anthropic
  • Asset Living
  • AutoCamp
  • AvalonBay Communities
  • Avenue5 Residential
  • B&R Stores
  • BJ's Wholesale Club
  • BOK Financial
  • BT Business
  • Banca Transilvania
  • Banco Santander
  • Bank of America
  • Best Buy
  • Better.com
  • BillGO
  • Bob Rohrman Kia
  • Booking.com
  • Bouygues Telecom
  • CAF Management
  • CIMB Niaga
  • Calix
  • Capital One
  • CarMax
  • Carrefour
  • Catchtable
  • Checkers Drive-In Restaurants
  • Choreo
  • Citi
  • CoStar Group
  • Commerzbank
  • Commonwealth Bank of Australia
  • DBS Bank
  • DeAcero
  • Demandbase
  • Deutsche Bank
  • Deutsche Telekom
  • Dun & Bradstreet
  • Enpal
  • Equity Residential
  • Etisalat
  • Figure
  • GHT Hotels
  • GoGo SqueeZ
  • GoHealth
  • GoldOller
  • Google
  • GroupeActive
  • HSBC
  • Hemominas
  • Henkel
  • Hiscox
  • Holland America Line
  • Hughes Network Systems
  • ING
  • Indian Railway Catering and Tourism Corporation (IRCTC)
  • Industrialized Construction Group
  • JAGGAER
  • JPMorgan Chase
  • Korhorn Financial Group
  • Landmark Properties
  • Lantower Residential
  • Lemonade
  • Lloyds Banking Group
  • Loft
  • Lowe's
  • Lumen Technologies
  • M-DAQ Global
  • MOGUL.sg
  • Majid Al Futtaim
  • Manulife
  • Marriott International
  • Merge
  • Microsoft
  • Mobily
  • Morgan Stanley
  • NatWest Group
  • Natura
  • Newrez
  • Nsure.com
  • OCBC
  • Olympus Property
  • Omoda
  • OneTouch Direct
  • Oper Credits
  • Oracle NetSuite
  • Orange France
  • Orange Slovakia
  • Osaic Advisors Fort Lauderdale
  • Oxford Companies
  • Oyster
  • PIMCO
  • Pacira BioSciences
  • PayPal
  • PepsiCo
  • Pick n Pay
  • Priceline
  • Prudential plc
  • Quilter
  • REA Group
  • RFG Advisory
  • RPM Living
  • Radisson Hotel Group
  • Realtor.com
  • Redfin
  • Reliance Jio
  • Rightmove
  • Rocket Mortgage
  • SEB
  • SPAR Austria
  • SRG Residential
  • SUSE
  • Safe Rate
  • Sandvik Coromant
  • Schnuck Markets
  • Scotiabank
  • Sedai Wealth
  • Singtel
  • SoftBank Corp.
  • Square Enix
  • Standard Chartered
  • Sun & Ski Sports
  • Sun Life
  • Swarovski
  • T-Mobile
  • Techcombank
  • Telefónica España
  • Telenet
  • The Home Depot
  • The ODP Corporation
  • The Wendy's Company
  • Trip.com
  • U.S. Department of Veterans Affairs
  • UBS
  • Ulta Beauty
  • UniSuper
  • Unifonic
  • Unisys
  • United Rentals
  • Vanguard
  • Verdantas
  • Verizon
  • Virgin Media O2
  • Virgin Voyages
  • Visa
  • Vodafone
  • Vodafone Business
  • Vodafone UK
  • Wakefern Food Corp.
  • Walmart
  • Walmart de México y Centroamérica
  • Walter's Automotive Group
  • Waterdrop
  • WinnCompanies
  • Yes Bank
  • Zalando
  • Zendesk
  • Zillow Group
  • Zurich Insurance Group
  • idealista