Marketing & sales

AI agents find qualified leads, tailor what each one sees and make the first call. Your reps pick up the warm ones and close.

Marketing automation
Lead generation
Outbound calling
Sales optimization

What holds marketing & sales back

These six come up with revenue teams again and again. Each card lists what an AI agent takes over.

Lead generation & qualification

Manual prospecting and qualification eat up your team's time, and the best prospects still slip through.

  • Automated lead scoring
  • Prospects identified automatically
  • Behavioral pattern analysis

Personalization at scale

Personalizing for thousands of customers at once is impossible by hand. It takes data analysis and automation.

  • Content that changes per visitor
  • Behavioral targeting
  • Predictive customer insights

Sales process optimization

Slow sales processes and missing data insights drag down conversion rates and revenue growth.

  • A cleaner, faster pipeline
  • Higher conversion rates
  • More accurate sales forecasts

Content creation & management

Producing relevant content at scale burns time and budget, and quality and consistency suffer along the way.

  • Automated content generation
  • Multichannel content adaptation
  • Content tuned for performance

Customer engagement

Customers expect a consistent, relevant conversation at every touchpoint and every stage of their lifecycle.

  • Engagement on every channel
  • The right message for each lifecycle stage
  • Retention and loyalty programs

ROI measurement & attribution

Across many channels and touchpoints, proving which spend drives revenue is hard, and the numbers are often wrong.

  • Multitouch attribution
  • Real time performance tracking
  • Predictive ROI modeling

AI use cases for marketing and sales teams, and how we build them on Blits.ai

Six use cases that marketing and sales teams already run in production: what each one does, how we build it on the Blits.ai platform, and what it can be worth for a company of a given size.

Inbound lead qualification

An inbound lead qualification agent is an AI agent that engages inbound prospects the moment they arrive, qualifies them and books a meeting or hands them to the right salesperson. It works on the website, chat, messaging or the sales phone line, answers their first questions, qualifies against the organization's criteria, and writes the conversation context into the CRM so the salesperson receives a ready conversation.

USD 150,000 to USD 1.8 million
Additional first year revenue from better inbound conversion, per year. Reference: A B2B software company with 20,000 inbound leads a year.
How we build it on Blits.ai

On Blits.ai this is an AI agent with a knowledge base of approved product and pricing content, retrieved with hybrid search, and the ready made HubSpot, Microsoft Dynamics 365 or Zoho tools (or custom functions for another CRM such as Salesforce) to look up accounts, create leads and log the conversation. Qualification questions and routing rules can run in a flow with deterministic conditions, while the agent handles the open conversation; booking a meeting is a function call to the calendar.

The agent runs on web chat (with proactive popup messages), WhatsApp, email and voice, where it can transfer a live call to a rep. Guardrails block prompt injection by default, and an input and output policy you write can stop commitments on price; PII masking protects contact data, and the GDPR toolkit handles consent messages and data removal. Human handover brings a rep into the conversation, and a flow can send an AI summarized conversation history to the sales team. Test suites replay qualification scenarios on every change, and analytics show interactions, satisfaction and sentiment. The platform is model agnostic.

See the 8 public deployments

Outbound sales prospecting

An AI agent for outbound sales prospecting researches target accounts and contacts, and drafts personalized outbound outreach for a sales team. It writes the emails, LinkedIn messages and call scripts from the campaign, the prospect's context and the sales goals, and sequences the follow ups, with a sales development rep approving or sending every message.

USD 84,480 to USD 579,600
SDR capacity released from research and drafting, per year. Reference: A B2B software company with 20 sales development reps.
How we build it on Blits.ai

On Blits.ai this is an agentic workflow that researches each target account with the built in web search and web page browsing tools, reads CRM history through the ready made HubSpot or Microsoft Dynamics 365 tools (or custom functions for another CRM such as Salesforce), and writes the account brief and drafts as structured output. Approved positioning, case studies and claims sit in a knowledge base with hybrid retrieval, so every draft is grounded in content marketing and sales signed off. The workflow can run on a schedule for a territory or be triggered through an API token from the tools reps already use.

Human in the loop confirmation, with its threshold set to cover sending, holds every message until the rep approves or rejects it, and the tool execution policy limits which tools the agent may use on its own. A custom function checks suppression and opt out lists before drafting, PII masking at the gateway protects contact data, and input and output guardrails screen for prompt injection attempts.

Run history gives a full audit trail per account, test suites check drafts against tone, claims and fact rules before every prompt change goes live, and the platform is model agnostic. Run Blits.ai in our cloud in the EU, Qatar, Singapore, the UAE, the US or Australia, in your private cloud, or fully on premises.

See the 7 public deployments

Marketing personalization at scale

AI marketing personalization at scale is AI that decides, for each customer, which product, offer, message or content to show next, for a marketing team running many campaigns. It works across email, app, web and paid media, and generates the matching copy and creative variants within brand and compliance rules. It is the team's engine across many campaigns and channels, not an agent that converses with the customer.

USD 800,000 to USD 4.8 million
Incremental contribution from personalization, per year. Reference: A consumer business with USD 200 million a year in revenue from marketing driven campaigns.
How we build it on Blits.ai

On Blits.ai the decisioning usually stays in the organization's own next best action engine or customer data platform, which custom functions call through REST (the integration catalog includes Salesforce, Snowflake and Databricks). Blits.ai adds the conversational and content side: an agentic workflow in which an AI agent writes copy variants from a knowledge base of approved claims and brand guidelines, and guardrails with admin authored policies check each variant for prohibited claims and missing disclosures before human in the loop approval.

When a customer responds or asks about an offer, a customer facing agent presents it on web chat, WhatsApp, SMS or email, or inside the organization's own app through the REST or WebSocket API channel, with rich product recommendation cards; it explains the offer, answers questions and uses human handover when needed. Multi language bots serve each customer in their language, analytics and response feedback show how customers react, and test suites check the agent's output against your rules before every release. The platform is model agnostic. Run Blits.ai in our cloud in the EU, Qatar, Singapore, the UAE, the US or Australia, in your private cloud, or fully on premises.

See the 9 public deployments

Conversational shopping assistant

An AI conversational shopping assistant answers product questions and recommends items from a retailer's own catalog, for a need, project or occasion a shopper describes. It works on the retailer's site or app, compares items grounded in the retailer's product data, reviews and stock, and hands the shopper to a basket, a store or a human expert.

EUR 60,000 to EUR 720,000
Incremental gross margin from assisted sessions, per year. Reference: An online retailer with EUR 200 million in annual online sales.

Conversion uplift: median 100%, reported by 3 public deployments.

How we build it on Blits.ai

On Blits.ai this is an AI agent with a knowledge base that holds product guides and how to content, retrieved with hybrid search, plus SQL knowledge bases or custom functions that query the product catalog, live price and stock (REST calls or SQL queries). The agent asks clarifying questions, recommends and compares, and the chat widget shows the result as product recommendation, retail and order cards or a carousel; basket and reservation actions are custom functions with their own limits.

The same assistant runs on web chat, WhatsApp, voice and a mobile app (through the REST or WebSocket API channel), and can appear as a digital human, a photorealistic avatar streamed to the browser. Guardrails block prompt injection and apply the retailer's own policies on unsafe advice, PII masking protects personal data, and human handover routes complex projects to an expert. Test suites run category question sets on every change, analytics show satisfaction, response feedback and top intents, and the platform is model agnostic. Run Blits.ai in our cloud in the EU, Qatar, Singapore, the UAE, the US or Australia, in your private cloud, or fully on premises, as needed.

See the 12 public deployments

Sales call coaching and CRM update

Sales call coaching and CRM update is AI for sales teams that analyzes sales calls and meetings against the team's own sales method to coach sellers and their managers. It also writes the call summary, next steps and opportunity updates into the CRM for the seller to confirm, aiming at winning deals and building selling skill, not the regulated advice record or general meeting notes.

USD 712,800 to USD 3.5 million
Seller time released from administration, per year. Reference: A sales organization with 300 quota carrying sellers.
How we build it on Blits.ai

On Blits.ai the post call part is an agentic workflow: the self hosted transcription with speaker diarization (who spoke when, processed on Blits.ai infrastructure) or transcripts from the meeting platform feed an AI agent with structured output that returns the summary, next steps and proposed CRM field changes. Custom functions read the opportunity and write the confirmed changes back (ready made tools cover Microsoft Dynamics 365 and HubSpot, and the integration catalog includes Salesforce), with human in the loop approval so the seller confirms every update.

Coaching against the sales method runs as a second agent that marks moments in the transcript against your written playbook, grounded in a knowledge base of enablement content. PII masking removes payment and personal data before text reaches a model, test suites with LLM based grading check extraction accuracy on reviewed calls, and role based access control limits who in the platform can see transcripts and results. The platform is model agnostic. Run Blits.ai in our cloud in the EU, Qatar, Singapore, the UAE, the US or Australia, in your private cloud, or fully on premises.

See the 6 public deployments

RFP and proposal drafting

AI for RFP and proposal response drafting is AI that helps sales and bid teams answer requests for proposal, tenders, security questionnaires and sales proposals. It breaks the request into questions and requirements, retrieves approved answers and past proposals, drafts the response and a compliance matrix, and routes open points to subject matter experts, with a proposal manager reviewing everything before submission.

Built withChatbots
USD 45,000 to USD 480,000
Proposal team time released, per year. Reference: A business to business company that submits 150 RFP and questionnaire responses a year.
How we build it on Blits.ai

On Blits.ai the answer library, past proposals and fact sheets go into a knowledge base (PDF, DOCX, PPTX, XLSX and crawled web pages, with version control) searched with hybrid retrieval. An agentic workflow, triggered by API or from the team's chat, reads the incoming RFP, splits it into questions with structured output, drafts each answer with citations to its sources, and uses the file generation tool to return the draft and a compliance matrix.

A human in the loop confirmation on the workflow action that returns or sends the draft lets a reviewer approve or reject it first, and the draft can be reviewed with the team in Microsoft Teams. Custom functions read the opportunity from the CRM (Salesforce is in the integration catalog, and HubSpot and Dynamics 365 are ready made tools) and write the outcome back.

An output guardrail with an admin written policy checks answers against the approved content, test suites check the agent against known questions with approved answers, and the platform is model agnostic. Run Blits.ai in our cloud in the EU, Qatar, Singapore, the UAE, the US or Australia, in your private cloud, or fully on premises to keep bid content in region.

See the 7 public deployments

What matters when AI talks to your prospects and customers

An AI agent that markets or sells speaks for your brand and works with personal data. These are the questions every marketing, sales and legal team asks, and how Blits.ai answers them.

Consent, opt out and contact rules

GDPR and UK GDPR decide whose data you may use, and in the US the TCPA sets rules for calls and texts. The EU AI Act expects people to know when they talk to an AI. On Blits.ai a custom function checks suppression and opt out lists before any draft is written, and the GDPR toolkit handles consent messages and data removal.

Only approved claims and prices

An agent that invents a discount or a feature creates a commitment your team has to honor. Our agents answer from a knowledge base of approved product, pricing and positioning content, input and output guardrails screen for prompt injection, and a policy you write stops commitments on price. When the agent is not sure, it hands over instead of guessing.

Your brand voice, in every language

Copy variants, outbound drafts and live answers follow your brand guidelines, which sit in the knowledge base next to your approved claims. Test suites check drafts against your tone, claims and fact rules before a prompt change goes live, and the same agent serves each prospect in their own language, including Arabic, including White Saudi, Bahraini, Egyptian, Jordanian and Libyan.

Contact and CRM data that stays protected

Run Blits.ai in our cloud in the EU, Qatar, Singapore, the UAE, the US or Australia, in your private cloud, or fully on premises. PII masking at the gateway removes contact details and other personal data before a model sees them, and the platform is ISO 27001, ISO 42001, SOC 2 Type II and PCI DSS Level 1 certified.

Reps stay in control

Outbound messages wait until a rep approves them, and CRM updates from a sales call are written only after the seller confirms them. When a prospect is ready to talk, human handover brings in a rep with the full conversation and the qualification answers, so the prospect never has to repeat themselves.

Results you can trace back

Analytics show interactions, satisfaction, sentiment and top intents per channel, and conversation logs show what each prospect asked and what the agent answered. Workflow run history keeps an audit trail per account. Next to your own attribution data, that shows which conversations turned into meetings and pipeline.

What sales teams achieve with AI

Across 238 public AI deployments in sales at 216 organizations in 34 countries, these are the results sales teams report.

25.5%

Conversion uplift

median across 18 public deployments

88%

Automation rate

median across 5 public deployments

78%

Containment rate

median across 4 public deployments

Figures are reported by the organizations themselves or their technology vendors and checked in the Blits.ai AI Use Case Library, where each use case page lists the organizations and sources. Explore all 42 use cases in the AI Use Case Library.

Show us where your funnel leaks

We set up a working demo for that spot, then put it live within weeks.

Frequently asked questions

The numbers behind the shift

Market context, with sources. The opportunity is real, and so is the risk of getting it wrong.

95%
of enterprise generative AI pilots deliver no measurable impact on the P&L, so execution and the right use case matter more than the model
Source: MIT report (via Fortune)
30%+
of generative AI projects were expected to be abandoned after proof of concept by the end of 2025, which is why a productized, tailored platform beats a bespoke build
Source: Gartner
two thirds
of all customer service chats handled by Klarna's AI assistant in its first month, doing the work of 700 agents
Source: Klarna