Financial wellbeing

Give your customers and employees a personal financial coach. AI agents help them plan, save, pay down debt, and make better money decisions.

Financial planning
Personalized guidance
Financial security

The problems we solve for financial wellbeing

Six places where people struggle with money, and where your AI agents step in.

Financial literacy gap

Your customers face big money decisions without the knowledge or the tools to plan for what comes next.

  • Financial education tailored to each person
  • Interactive learning modules
  • Guidance in real time, when it matters

Debt management

High debt and no clear plan to pay it off keep people stuck and shut them out of future opportunities.

  • Smarter payoff strategies
  • Payment plan recommendations
  • Progress tracking that keeps people motivated

Savings & investment planning

Without a clear savings and investment plan, people struggle to build wealth and reach the goals they set.

  • Automated savings recommendations
  • Investment portfolio optimization
  • Plans built around each person's goals

Emergency preparedness

Without an emergency fund, one unexpected bill or lost paycheck can knock a household off course.

  • Emergency fund targets and plans
  • Risk review and insurance guidance
  • Habits that build lasting resilience

Retirement planning

Too many people reach retirement age without a plan for the income and the lifestyle they expect.

  • Clear retirement goals
  • Smarter contribution levels
  • Wealth that grows over the long term

Money worries

Money worries follow people to work and home, and they drag down focus, productivity, and wellbeing.

  • Clear answers to money questions
  • Practical next steps for every budget
  • Tools that build confidence

Financial wellbeing AI use cases for banks and lenders, and how we build them on Blits.ai

Six use cases that banks and lenders already run in production: what each one does, how we build it on the Blits.ai platform, and what it can be worth for a bank of a given size.

Financial wellbeing coach

A financial wellbeing coach is an in app AI assistant that customers open to understand their own money. It uses the customer's transaction data to explain their spending, forecast upcoming bills and cash flow, set and track savings goals and answer money questions in plain language, staying on the guidance side of the line between guidance and regulated financial advice.

USD 50,000 to USD 500,000
Revenue retained through lower attrition, per year. Reference: A retail bank with 1 million digitally active customers.
How we build it on Blits.ai

On Blits.ai the coach is an AI agent whose numbers come from custom functions that call the bank's data and forecasting services, or from a SQL knowledge base the agent can query, so the model explains figures rather than calculating them. Guidance content sits in a knowledge base with hybrid retrieval. Actions such as creating a savings goal run as flows or agentic workflows with a tool execution policy and human in the loop confirmation above a threshold.

The coach lives in the mobile app through the REST or WebSocket API channel, with rich cards for balances, charts and insight panels and optional voice. Guardrails enforce the advice boundary and block sales language in coaching answers, PII masking protects transaction data, test suites check the boundary cases on every change, and analytics track use and satisfaction. The platform is model agnostic. Run Blits.ai in our cloud in the EU, Qatar, Singapore, the UAE, the US or Australia, in your private cloud, or fully on premises.

See the 9 public deployments

Collections and hardship agent

A voice and messaging agent that contacts customers in early arrears to collect payments. It answers their inbound calls too, takes payments and sets up payment arrangements within preapproved rules, and recognizes signs of hardship or vulnerability so those customers go straight to a trained person.

USD 240,000 to USD 1.7 million
Collections contact cost avoided, per year. Reference: A lender with 50,000 accounts entering early arrears each year.
How we build it on Blits.ai

On Blits.ai this is an AI agent on voice (telephony with real time streaming speech recognition and synthesis, and call transfer), SMS, WhatsApp and email, with the regulated steps (identity check, disclosures, arrangement offer) built as deterministic flows and DTMF input where customers prefer the keypad. Custom functions read arrears data and write arrangements to the servicing system, and payments go through payment links from the payments service, so card numbers never enter the conversation; on voice, DTMF capture with the sensitive data flag keeps digits out of the transcript, and in text channels credit card number detection and tokenization and PII masking at the gateway tokenize or redact card numbers a customer types.

Sentiment analysis and guardrails help detect distress, and human handover sends hardship and vulnerability cases to a specialist with a conversation summary, including live takeover of a voice call. Agentic tasks schedule follow ups such as a check after a promised payment date. Test suites replay hardship scenarios on every change, and analytics show interactions, satisfaction and sentiment. The platform is model agnostic and supports several languages, including Arabic.

See the 2 public deployments

Proactive outreach and activation

Proactive outreach and activation is an AI agent that holds the conversation when a bank reaches out first to change something about a customer's account or products. It is triggered by an event or a campaign: low balance and fee avoidance alerts, payment and renewal reminders, card activation, dormant account reactivation and offers the customer already qualifies for, over messaging or voice, while the bank's own systems decide who is contacted and why. Reminders about appointments and deliveries the customer booked, and the in app coach the customer opens, are separate use cases.

USD 25,000 to USD 360,000
Annual revenue from cards activated by outreach, per year. Reference: A card issuer that issues 100,000 new cards a year.
How we build it on Blits.ai

On Blits.ai each trigger is an agentic workflow started by the bank's systems through an API token or on a schedule, with the customer, the reason and any pre approved offer passed in as data. Blits.ai can send the first message itself on the email channel, which works inbound and outbound. For outreach in the bank's own app, the app starts the contact and hands the conversation to the AI agent through the REST or WebSocket API channel.

For WhatsApp, SMS and voice, the bank's own messaging or dialler platform sends the first message or places the call, and the agent answers the replies on the WhatsApp, SMS and voice telephony channels. In every case the agent answers from a knowledge base of approved product content and acts only through custom functions that call the bank's APIs, behind an authentication block.

A flow fixes the opening (AI disclosure, reason for contact, opt out) and the consent checks, while the GDPR toolkit handles consent gating and data removal. Human handover routes complaints and hardship to the contact center, guardrails stop the agent from inventing offers or asking for secrets, and test suites replay each trigger's conversations before launch. The workflow run history with analytics shows outcomes per trigger for comparison with the control group.

See the 3 public deployments

Goal based planning

An AI assistant for goal based financial planning is an AI assistant that turns a client's goals into projections and what if scenarios using a rules based planning engine. It explains the trade offs in plain language and prepares the plan for an advisor to validate, with every assumption disclosed and reproducible.

USD 800,000 to USD 6 million
Value of planner time released per year. Reference: A wealth manager with 200 financial planners.
How we build it on Blits.ai

On Blits.ai the conversation runs in an AI agent that gathers goals and facts, with a flow for the fixed parts of the fact find and custom functions that call the firm's planning engine through its API, so every projection comes from the engine. A knowledge base holds the approved explanations of assumptions and concepts, and structured output keeps numbers in separate fields that a custom function can compare with the engine response.

The advisor version runs in Microsoft Teams or inside internal tools through the REST API channel; a client version can use the web chat channel, or the API channel inside the firm's own app, with rich cards and charts to compare scenarios. Guardrails stop product recommendations and hand complex cases to a human through human handover, and test suites replay known scenarios on every change. Multi language support covers markets where clients plan in their own language.

See the 2 public deployments

Scam payment interception

Scam payment interception is AI that talks to a customer who is about to authorize an instant payment that looks like a scam. It combines the payee check and the risk score, asks targeted questions about the payment in plain language, explains the specific scam pattern, and holds, delays or escalates the payment to a human specialist when the risk stays high. Unlike fraud scoring, which stops payments the customer did not make, it protects customers from payments they are being manipulated into making.

USD 50,000 to USD 1.1 million
Scam losses borne by the bank that are avoided, per year. Reference: A retail bank with 1 million digitally active customers.

Fraud loss reduction: median 40%, reported by 3 public deployments.

How we build it on Blits.ai

On Blits.ai the intervention is an AI agent called from the payment flow through the REST API or WebSocket API channel, or shown in the embedded chat widget, with the payment context and the risk band passed in. A flow fixes the regulated steps per band (warning, questions, hold offer) and the agent handles the open conversation. Custom functions call the bank's scoring service, the payee check and the payment hold API; a knowledge base holds the approved scam education content per typology.

Held payments go through an agentic workflow with human in the loop approval, so a scam specialist approves or rejects release with the conversation attached, and every step lands in the run's audit trail. Human handover passes the customer and the conversation history to a specialist in chat or on a voice call, so they do not repeat the story.

Guardrails and PII masking keep account data out of prompts, test suites replay scam scripts (including coached answers) on every change, and analytics track cancellations and handovers per typology. The platform is model agnostic. Run Blits.ai in our cloud in the EU, Qatar, Singapore, the UAE, the US or Australia, in your private cloud, or fully on premises to meet data residency requirements.

See the 5 public deployments

Offers and rewards

AI offers and rewards is a customer facing agent for banks and card issuers that picks the offer, reward or loyalty action most relevant to each customer at each moment. It draws on the customer's transactions and context, delivers the offer in the app, in messaging or through a colleague, helps the customer understand, track and redeem rewards in conversation, and works inside their own account and loyalty relationship, unlike campaign personalization.

USD 75,000 to USD 1.1 million
Additional margin from personalized offers, per year. Reference: A card issuer with 1 million active cardholders.
How we build it on Blits.ai

On Blits.ai the decisioning itself stays in the bank's next best action engine; the platform delivers and explains its decisions. An AI agent in the app or on WhatsApp calls the engine and the loyalty platform through custom functions, shows offers and points with rich cards (loyalty points, credit cards, product recommendations) and completes redemptions through flows with confirmation.

Offer terms and rewards rules sit in a knowledge base so explanations are grounded. Reward values come from the loyalty platform, and guardrails help prevent the agent from inventing values or pushing credit to customers who mention financial difficulty, while human handover routes those conversations to people. Analytics track interactions, satisfaction and sentiment, and test suites check the suppression rules before each release. The platform is model agnostic.

See the 3 public deployments

What matters when a bank helps customers with their money

Coaching people on spending, saving and debt touches advice rules, vulnerable customers and fair treatment. These are the questions risk, compliance and customer teams ask, and how Blits.ai answers them.

Advice within the boundaries you set

A coach can explain a customer's spending, forecast upcoming bills, help set savings goals and, where your license allows it, suggest how to spread savings and investments. Recommending a specific investment, pension or loan is regulated advice under rules such as MiFID II, so your compliance team decides how far the assistant goes for your license and your market. Guardrails hold that line on every answer, and questions beyond it go to a licensed advisor.

Vulnerable customers and hardship

People in financial difficulty often say so indirectly: a late salary, a bereavement, a worry about rent. Sentiment analysis and guardrails help the assistant notice these signs, and the customer goes to a trained person with a summary of the conversation, with live takeover on voice. Guardrails also help stop offers of credit to someone who mentions money trouble.

Fair outcomes for every customer

Rules such as the UK Consumer Duty ask a bank to show that customers understand what they are told and get support that fits their situation, whether saving or in arrears. Test suites built from real conversations check those cases before each change goes live, and analytics show satisfaction and sentiment so your team sees where help falls short.

Numbers from your systems

Balances, bills and forecasts come from your own data through custom functions, so the model explains figures instead of calculating them. Guidance comes only from approved knowledge, and when the assistant does not have an answer it says so and hands over. Guardrails keep sales language out of coaching answers.

Transaction data that stays where it must

Run Blits.ai in our cloud in the EU, Qatar, Singapore, the UAE, the US or Australia, in your private cloud, or fully on premises. PII masking at the gateway removes card numbers and personal data before a model sees them, and the platform is ISO 27001, ISO 42001, SOC 2 Type II and PCI DSS Level 1 certified.

Regulators, consent and an audit trail

Supervisors expect documented use cases, a risk classification under the EU AI Act and lawful use of transaction data under GDPR. Blits.ai logs every conversation and every change, consent checks run as fixed flows, and actions such as a payment arrangement or the release of a held payment can wait for a person to approve them.

What banks achieve with AI

Across 235 public AI deployments at 176 banks in 48 countries, these are the results banks report.

67%

Handling time reduction

median across 6 public deployments

42.4%

Productivity gain

median across 9 public deployments

58%

Cycle time reduction

median across 7 public deployments

Figures are reported by the organizations themselves or their technology vendors and checked in the Blits.ai AI Use Case Library, where each use case page lists the organizations and sources. Explore all 97 use cases in the AI Use Case Library.

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Frequently asked questions

The numbers behind the shift

Market context, with sources. The opportunity is real, and so is the risk of getting it wrong.

3B+
client interactions handled by Bank of America's Erica assistant since 2018, now around 58 million a month
Source: Bank of America newsroom
10.8M
customer queries handled by NatWest's Cora assistant in 2023, up from 5 million in 2019
Source: NatWest Group
$200B to $340B
of value that generative AI could add to global banking every year
Source: McKinsey