62 organizations in 19 countries run these use cases in public. 63% of those 65 deployments disclose a measurable outcome.
Cross industryTechnology and software
An AI agent that engages inbound prospects the moment they arrive on the website, chat, messaging or the sales phone line, answers their first questions, qualifies them against the organization's criteria, and books a meeting or hands a ready conversation to the right salesperson, with the context written into the CRM.
Deployments
4 public, best grade C
Reported conversion uplift
19%
8x8, vendor claim
Cross industryTechnology and software
An AI agent that researches target accounts and contacts, drafts personalized outbound outreach (emails, LinkedIn messages and call scripts) from the campaign, the prospect's context and the sales goals, and sequences the follow ups, with a sales development rep approving or sending every message.
Deployments
7 public, best grade C
BankingPayments and cards
A customer facing AI agent for banks and card issuers that picks the offer, reward or loyalty action most relevant to each customer at each moment from their transactions and context, delivers it in the app, in messaging or through a colleague, and helps the customer understand, track and redeem rewards in conversation. Unlike campaign personalization, it works inside the customer's own account and loyalty relationship, one moment at a time.
Deployments
3 public, best grade B
BankingPayments and cards
An AI agent that holds the conversation when a bank reaches out first to change something about the customer's account or products, triggered by an event or a campaign: low balance and fee avoidance alerts, payment and renewal reminders, card activation, dormant account reactivation and offers the customer already qualifies for, over messaging or voice, while the bank's own systems decide who is contacted and why. Reminders about appointments and deliveries the customer booked, and the in app coach the customer opens, are separate use cases.
Deployments
3 public, best grade B
Telecommunications
An AI assistant that helps existing and prospective customers choose, compare and buy the right mobile, broadband or TV plan, device or extra, in the app, in messaging, on the phone or through a human advisor, using the customer's usage and eligibility and the operator's current offers, and that completes the order or passes a ready quote to a person.
Deployments
9 public, best grade B
Reported conversion uplift
75%
Telenet, vendor claim
Cross industryBanking
A copilot that drafts campaign copy, product explainers and social posts on brand and in the customer's language from approved product facts, then runs a first pass compliance check against advertising rules and required disclosures, flagging unsupported claims and missing warnings before a human in marketing compliance approves publication.
Deployments
3 public, best grade B
Reported productivity gain
34%
Ally Financial, organization claim
Banking
An in app AI assistant that the customer opens to understand their own money: it uses the customer's transaction data to explain their spending, forecast upcoming bills and cash flow, set and track savings goals and answer money questions in plain language, staying on the guidance side of the line between guidance and regulated financial advice.
Deployments
6 public, best grade B
Telecommunications
AI for telecom operators that scores each subscriber's risk of leaving from usage, service, billing and contact signals, explains the likely reason, and chooses the next best retention action, such as fixing a problem, adjusting a plan or making an offer, delivered through the app, messaging, an agent or an advisor within approved offer budgets.
Deployments
4 public, best grade B
Reported churn reduction
20%
Telenet, vendor claim
Cross industryRetail and ecommerce
AI that reads every piece of free text customer feedback, such as survey verbatims, NPS comments, reviews, social posts, chat and call transcripts, and turns it into themes, sentiment, drivers and suggested actions that a named owner can act on, so the organization hears all of its customers instead of a sample.
Deployments
5 public, best grade B
Reported accuracy
84%
SBF Group, vendor claim
Cross industryRetail and ecommerce
AI that translates and adapts an organization's commercial content, such as campaigns, emails, product pages, help content and websites, for each market and language, using the brand's glossary, style guide and past approved translations, and routes the output to human linguists and local marketers for review in proportion to how visible and risky the content is.
Deployments
3 public, best grade C
Reported cycle time reduction
10x
Swarovski, vendor claim
Cross industryTravel and hospitality
AI that runs marketing campaigns at the level of the individual: it decides for each customer which product, offer, message or content to show next across email, app, web and paid media, and generates the matching copy and creative variants within brand and compliance rules. It is the marketing team's engine across many campaigns and channels, not an agent that converses with the customer.
Deployments
7 public, best grade B
Reported conversion uplift
30%
Catchtable, vendor claim
Wealth and asset managementBanking
An AI engine for wealth advisors, not customers, that scans an advisor's whole book and surfaces a short, ranked list of client specific prompts, such as idle cash, a maturing deposit, a concentration to review, a life event or an early sign of attrition, each with the reasoning and data behind it, for the advisor to act on or dismiss.
Deployments
5 public, best grade B
Reported employee adoption
80%
UBS, organization claim
Retail and ecommerceCross industry
AI that writes and repairs product content at catalog scale: it drafts titles, descriptions and image alt text, and extracts missing attributes such as color, size and material from supplier text and product images, then checks its own output before the content is published to the store and to search engines. A human owns the rules, the quality thresholds and the exceptions.
Deployments
4 public, best grade B
Reported quality score uplift
40%
Amazon, organization claim
Media and entertainment
A recommendation system that decides, for each individual viewer or listener, what to show next on a home page, in search or in a personalized playlist, learned from that person's own viewing or listening history, ratings and context, and continuously updated as new content is added and behavior changes. It ranks the catalog's own content; it is not the marketing engine that decides which offers or campaigns to send, which is a separate use case in this library.
Deployments
2 public, best grade B
Cross industryRetail and ecommerce
A conversational assistant on a retailer's site or app that answers product questions, compares items and recommends products from the retailer's own catalog for a need, project or occasion described in the shopper's own words, grounded in product data, reviews and stock, and hands the shopper to a basket, a store or a human expert.
Deployments
5 public, best grade B
Reported conversion uplift
3x
Sun & Ski Sports, vendor claim
Travel and hospitalityMedia and entertainment
A location and context aware AI guide, often spoken, that tells visitors of cities, museums, heritage sites and events the stories behind what is around them and answers their questions in their own language, grounded in the organization's curated content and in the visitor's position or the object they scan.
Deployments
4 public, best grade C
