119 organizations in 27 countries run these use cases in public. 65% of those 126 deployments disclose a measurable outcome.
Cross industryManufacturing
AI candidate sourcing and talent rediscovery is AI that builds and works the candidate pipeline before an application arrives, for recruiters filling open roles. It matches open roles against a company's own past applicants sitting unused in the applicant tracking system, ranks and surfaces the best fits for a recruiter to approach, and optimizes career site content and outreach to attract more of the right applicants, instead of a recruiter starting each search from an empty external search or a job board.
Deployments
3 public, best grade C
Reported cycle time reduction
30%
AtkinsRéalis, vendor claim
Logistics and transportation
An AI freight dispatch and load matching agent coordinates moving a truckload for freight brokers and carriers. It reads an emailed quote request and replies with a price, ranks which loads to show which carriers, matches pickup and delivery details to an open dock appointment slot, and chases exceptions, so staff plan lanes and handle disputes instead of manual quoting and appointment calls.
Deployments
3 public, best grade B
Reported conversion uplift
12%
Uber Freight, organization claim
Cross industryTechnology and software
An AI agent for outbound sales prospecting researches target accounts and contacts, and drafts personalized outbound outreach for a sales team. It writes the emails, LinkedIn messages and call scripts from the campaign, the prospect's context and the sales goals, and sequences the follow ups, with a sales development rep approving or sending every message.
Deployments
7 public, best grade C
BankingPayments and cards
AI offers and rewards is a customer facing agent for banks and card issuers that picks the offer, reward or loyalty action most relevant to each customer at each moment. It draws on the customer's transactions and context, delivers the offer in the app, in messaging or through a colleague, helps the customer understand, track and redeem rewards in conversation, and works inside their own account and loyalty relationship, unlike campaign personalization.
Deployments
3 public, best grade B
BankingPayments and cards
Proactive outreach and activation is an AI agent that holds the conversation when a bank reaches out first to change something about a customer's account or products. It is triggered by an event or a campaign: low balance and fee avoidance alerts, payment and renewal reminders, card activation, dormant account reactivation and offers the customer already qualifies for, over messaging or voice, while the bank's own systems decide who is contacted and why. Reminders about appointments and deliveries the customer booked, and the in app coach the customer opens, are separate use cases.
Deployments
3 public, best grade B
Telecommunications
A B2B telecom quoting and service assistant is an AI that answers business customers' product, pricing and contract questions and prepares configurations and quotes for connectivity, mobile fleets and devices. It also serves the sellers who look after these accounts, drafts responses to tenders, and handles routine service requests and fault tickets, with a sales or service specialist approving anything binding.
Deployments
5 public, best grade B
Reported containment rate
70%
SoftBank Corp., organization claim
Insurance
An insurance broker and agent assistant is AI that answers product, underwriting and process questions for tied agents, independent brokers, advisors and insurers' own distribution staff from approved sources. It also prepares personalized customer engagement and follow ups, validates and prioritizes leads, and drafts meeting notes and emails, so producers spend more time with customers.
Deployments
5 public, best grade B
Telecommunications
A plan upgrade and sales assistant is an AI assistant that helps telecom customers choose, compare and buy the right mobile, broadband or TV plan, device or extra. It serves existing and prospective customers in the app, in messaging, on the phone or through a human advisor, using their usage and eligibility and the operator's current offers, and it completes the order or passes a ready quote to a person.
Deployments
9 public, best grade B
Reported conversion uplift
75%
Telenet, vendor claim
Telecommunications
A retail store and kiosk assistant is AI for telecom shops that gives store associates quick, sourced answers on plans, promotions, devices and the customer's account during the conversation. It can also greet and serve customers directly on an in store screen or kiosk, sometimes as a digital human, handing them to an associate when they are ready to buy or need help.
Deployments
5 public, best grade B
Reported accuracy
95%
Bouygues Telecom, vendor claim
Real estate
A property search assistant is a conversational AI on a real estate portal that lets buyers and renters search, compare and narrow down homes in plain language instead of filters. It also answers affordability and neighborhood questions from the portal's own listing and market data, and hands the shopper to a tour booking or a local agent.
Deployments
7 public, best grade B
Banking
A financial wellbeing coach is an in app AI assistant that customers open to understand their own money. It uses the customer's transaction data to explain their spending, forecast upcoming bills and cash flow, set and track savings goals and answer money questions in plain language, staying on the guidance side of the line between guidance and regulated financial advice.
Deployments
10 public, best grade B
Travel and hospitality
Airline fuel efficiency optimization is an AI system that analyzes flight data to coach pilots and flight operations engineers on fuel performance against a baseline. It analyzes fuel burn, routing, taxi procedure and auxiliary power unit use fleet wide, flags the highest value savings opportunities by route and procedure, and tracks the savings over time.
Deployments
2 public, best grade C
Pharma and life sciences
AI that scores and ranks candidate investigator sites and countries for a planned clinical trial, so clinical operations teams choose sites more likely to meet enrollment targets on time. It ranks them by predicted enrollment speed, access to the eligible patient population and historical performance, and teams use the shortlist to activate sites instead of relying on which ones a study team happens to know.
Deployments
6 public, best grade B
Reported cycle time reduction
53%
ICON plc, organization claim
Insurance
Renewal and retention AI prepares and runs the insurance renewal cycle, digitizing renewal submissions and changes in risk for underwriters and flagging policies at risk of lapsing or leaving. It also prepares the renewal conversation and answers customers' renewal questions, while renewal prices stay governed by the insurer's pricing rules and fair value obligations.
Deployments
3 public, best grade B
Telecommunications
AI network planning and capacity optimization is machine learning that forecasts where and when a mobile network will run out of capacity, for network planners. It recommends where to add cells, spectrum or hardware, and continuously tunes radio parameters so existing capacity carries more traffic, with planners approving investments and major changes.
Deployments
9 public, best grade B
Reported cycle time reduction
at least 95%
Deutsche Telekom, organization claim
Telecommunications
AI churn prediction and retention is AI for telecom operators that scores each subscriber's risk of leaving from usage, service, billing and contact signals. It explains the likely reason and chooses the next best retention action, such as fixing a problem, adjusting a plan or making an offer, delivered through the app, messaging, an agent or an advisor within approved offer budgets.
Deployments
5 public, best grade B
Reported churn reduction
20%
Telenet, vendor claim
Cross industryManufacturing
An internal talent marketplace is an AI platform that infers employees' skills and interests and recommends short term projects, open roles, mentors and learning to them. It also shows managers which employees fit an opportunity, so that work is staffed from inside before hiring or contracting externally.
Deployments
6 public, best grade B
Cross industryTravel and hospitality
AI marketing personalization at scale is AI that decides, for each customer, which product, offer, message or content to show next, for a marketing team running many campaigns. It works across email, app, web and paid media, and generates the matching copy and creative variants within brand and compliance rules. It is the team's engine across many campaigns and channels, not an agent that converses with the customer.
Deployments
9 public, best grade B
Reported conversion uplift
30%
Catchtable, vendor claim
Wealth and asset managementBanking
AI next best action for advisors is an engine for wealth advisors, not customers, that scans an advisor's whole book and surfaces a short, ranked list of client specific prompts. Prompts include idle cash, a maturing deposit, a concentration to review, a life event or an early sign of attrition, each with the reasoning and data behind it, for the advisor to act on or dismiss.
Deployments
5 public, best grade B
Reported employee adoption
80%
UBS, organization claim
Media and entertainment
AI content recommendation and personalization decides what to show each viewer or listener next on a home page, in search or in a personalized playlist. It learns from that person's own viewing or listening history, ratings and context, updates continuously as new content is added and behavior changes, and ranks only the catalog's own content, not marketing offers or campaigns.
Deployments
5 public, best grade B
Banking
AI loan restructuring recommendations are an assistant that proposes the best hardship arrangement for a stressed borrower, for a person to approve. It assembles the borrower's position and tests options such as a term extension, rate relief, payment holiday or due date change against policy and affordability, then recommends the best fit with a written rationale.
Deployments
1 public, best grade B
Cross industryRetail and ecommerce
An AI conversational shopping assistant answers product questions and recommends items from a retailer's own catalog, for a need, project or occasion a shopper describes. It works on the retailer's site or app, compares items grounded in the retailer's product data, reviews and stock, and hands the shopper to a basket, a store or a human expert.
Deployments
9 public, best grade B
Reported conversion uplift
3x
Sun & Ski Sports, vendor claim
ManufacturingRetail and ecommerce
Trade promotion optimization is AI that plans and prices the trade promotions, discounts, displays and rebates a consumer goods manufacturer runs with retailers. It forecasts the volume each promotion mechanic would generate and searches the combinations of timing, depth and mechanic that best meet a revenue, profit or volume target, for a key account manager to review and agree with the retailer.
Deployments
2 public, best grade B
Travel and hospitality
A travel and hotel booking concierge is an AI assistant that turns an open travel question into a concrete trip for travellers. It searches live inventory for flights, hotels, rentals, cruises and activities, compares options and answers questions about the property and the booking, then completes or hands off the booking and supports the traveller with changes and questions before and during the stay.
Deployments
9 public, best grade B
Median automation rate
88%
3 deployments
Travel and hospitality
A drive through voice ordering agent is a conversational voice agent that takes a customer's spoken order at a drive through speaker or on a restaurant phone line. It understands menu customizations and slang, applies real time stock and pricing, offers a relevant upsell, and sends the finished order straight to the point of sale, only calling a team member when the conversation goes outside what it can handle.
Deployments
2 public, best grade B
Reported containment rate
86%
The Wendy's Company, organization claim
Retail and ecommerce
AI workforce scheduling for retail stores builds staff schedules from forecast sales, foot traffic, labour rules and each employee's preferences and skills for a store manager. The manager gets a compliant, demand matched schedule quickly, and only has to handle exceptions such as a late call out or a disputed shift swap.
Deployments
3 public, best grade C
Reported employee adoption
100%
SMCP North America, vendor claim
Insurance
Conversational AI for insurance quote and buy is a customer facing agent that sells insurance directly in a conversation, asking rating questions and returning a price. It asks the rating questions in plain language, explains cover options, returns a price from the insurer's rating engine, handles objections and takes payment to bind the policy, with a licensed human available for advice and anything outside its limits.
Deployments
1 public, best grade B
