Business function

AI use cases for product and pricing

Designing, pricing and managing products and offers.

Use cases: 11
Deployments: 53
Organizations: 53
Outcome disclosed: 43%

11 Product and pricing use cases

53 organizations in 21 countries run these use cases in public. 43% of those 53 deployments disclose a measurable outcome.

Telecommunications

AI assistant for B2B telecom quoting, sales and service

A B2B telecom quoting and service assistant is an AI that answers business customers' product, pricing and contract questions and prepares configurations and quotes for connectivity, mobile fleets and devices. It also serves the sellers who look after these accounts, drafts responses to tenders, and handles routine service requests and fault tickets, with a sales or service specialist approving anything binding.

Deployments

5 public, best grade B

Reported containment rate

70%

SoftBank Corp., organization claim

Wealth and asset managementBanking

AI assistant for goal based financial planning

An AI assistant for goal based financial planning is an AI assistant that turns a client's goals into projections and what if scenarios using a rules based planning engine. It explains the trade offs in plain language and prepares the plan for an advisor to validate, with every assumption disclosed and reproducible.

Deployments

2 public, best grade B

Autonomy

Copilot

BankingWealth and asset management

AI assistant for Shariah compliance screening and review

AI Shariah compliance screening is an AI assistant that checks Islamic financing contracts, deal structures and investments for Shariah compliance risks such as riba and gharar, for compliance teams. It also flags exposure to prohibited activities, retrieves the relevant standards and fatwas, and drafts the Shariah review documentation. The Shariah board keeps sole authority over any ruling.

Deployments

2 public, best grade B

Autonomy

Copilot

Travel and hospitality

AI copilot for hotel revenue management

A hotel revenue management copilot is an employee facing AI system that forecasts hotel demand and recommends or automatically adjusts room prices within limits a revenue manager sets. It forecasts demand for a hotel or portfolio by date, room type and segment, also adjusts availability controls, and scores group and event enquiries for true profitability, so a small revenue team can run pricing that used to need daily manual adjustment in the property management system.

Deployments

8 public, best grade C

Median revenue uplift

25.2%

4 deployments

Insurance

AI copilot for insurance pricing and actuarial analysis

An insurance pricing and actuarial copilot is AI that speeds up the work of pricing and actuarial teams, from risk and demand model building to natural language analysis of data. It builds automated, transparent risk and demand models and analyzes rate filings, experience data and reserving diagnostics, while actuaries select the models, sign off the rates and own the professional judgment.

Deployments

9 public, best grade B

Reported productivity gain

Generali France, organization claim

Retail and ecommerce

AI dynamic pricing and markdown optimization for retail

AI dynamic pricing and markdown optimization is AI that sets or recommends the regular price, promotion or markdown for every item in every store, for retail pricing teams. It draws on demand, cost, competitor prices, inventory and, for perishables, how close the item is to its best before date, so pricing analysts manage exceptions and strategy instead of spreadsheets.

Deployments

11 public, best grade B

Autonomy

Supervised agent

BankingPayments and cards

AI for fee and interest leakage detection

Fee and interest leakage detection is an independent verification layer that checks whether each fee, FX margin, spread and interest charge matches what the contract and pricing tables specify. It recomputes what each charge should have been, compares it with what was actually billed, and surfaces overcharges and undercharges account by account for correction, customer remediation and revenue recovery.

Deployments

1 public, best grade B

Autonomy

Copilot

Insurance

AI for parametric insurance claims triggering

AI for parametric claims triggering builds the index a parametric insurance policy pays against, then measures the triggering event itself, such as a wildfire's extent once it happens. The models are trained on historical, simulated and satellite or radar data, and their output lets a deterministic engine calculate and release the payout without an adjuster assessing the loss on site.

Deployments

2 public, best grade B

Autonomy

Autonomous

Cross industryManufacturing

AI quote and estimate generation from customer requirements

Sales quote and estimate generation is AI that turns a customer's product list, drawing, roof photo or request for quotation into a draft quote for a seller or estimator. It reads the input, matches items to the catalog, calculates quantities and applies the organization's price rules, and the seller or estimator then checks and sends it.

Deployments

3 public, best grade C

Reported handling time reduction

87.5%

Enpal, vendor claim

ManufacturingRetail and ecommerce

AI trade promotion optimization for consumer goods manufacturers

Trade promotion optimization is AI that plans and prices the trade promotions, discounts, displays and rebates a consumer goods manufacturer runs with retailers. It forecasts the volume each promotion mechanic would generate and searches the combinations of timing, depth and mechanic that best meet a revenue, profit or volume target, for a key account manager to review and agree with the retailer.

Deployments

2 public, best grade B

Autonomy

Copilot

Automotive

Generative AI voice assistant in the car

An in car AI voice assistant is a voice assistant built into the vehicle that uses a large language model to hold a natural conversation with the driver and passengers. It controls comfort, navigation and media functions, answers questions about the car and the world, and keeps the vehicle's own commands and data under the car maker's control.

Deployments

8 public, best grade B

Autonomy

Autonomous

What the evidence says

Computed from the 53 public deployments behind these use cases. Numbers update with every checked record.

Benchmarks with at least 3 pooled values

Benchmarks across Product and pricing use cases
KPI	Median	Reported range	Data points	Claimed by
Revenue uplift	25.2%	21% to 33%	4	3 organization, 1 vendor

Industries these use cases also serve

AI patterns used

Deployments by stage

Announced
4
Pilot
1
Production
37
Scaled
11

Public deployments by region

Europe
20
North America
18
Asia Pacific
6
Latin America
5
Middle East
3
Global
1

Organizations with a public deployment

AXA Spain
Academy Sports + Outdoors
Accelerant Holdings
Albert Heijn
Amanta Hotels & Residencies
BMW Group
BYD
CIMB Niaga
Canal Insurance Company
Canopius Group
Coborn's, Inc.
DeAcero
Delhaize America
Descartes Underwriting
Drogaria Araujo
Enpal
Europ Assistance
General Authority of Endowments, Qatar
General Motors
Generali France
Generali Italia
Grupo Posadas
Grupo Ramos
Henkel
Holiday Stationstores
Honda
Hôtel Swexan
Kempinski The Capitol Singapore
Kinsale Capital Group
Lumen Technologies
MAIF
Majid Al Futtaim Retail
Mercedes-Benz Group
Nayara Resorts
Outrigger Resorts and Hotels
Panda Retail Company
PepsiCo
Pyramid Global Hospitality
RIMC Hotels & Resorts Group
Renault
Rimi Baltic
SoftBank Corp.
State Bank of India
Stellantis
Telefónica España
The ODP Corporation
Tractor Supply Company
Vanguard
Verizon
Vodafone Business
Volkswagen
Wakam
Zoya

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