Business function

AI use cases for product and pricing

Designing, pricing and managing products and offers.

Use cases: 8
Deployments: 22
Organizations: 22
Outcome disclosed: 59%

8 Product and pricing use cases

22 organizations in 9 countries run these use cases in public. 59% of those 22 deployments disclose a measurable outcome.

Telecommunications

AI assistant for B2B telecom quoting, sales and service

An AI assistant that serves business customers of a telecom operator and the sellers who look after them: it answers product, pricing and contract questions, prepares configurations and quotes for connectivity, mobile fleets and devices, drafts responses to tenders, and handles routine service requests and fault tickets, with a sales or service specialist approving anything binding.

Deployments

5 public, best grade B

Reported containment rate

70%

SoftBank Corp., organization claim

Wealth and asset managementBanking

AI assistant for goal based financial planning

An AI assistant that turns a client's goals into projections and what if scenarios using a rules based planning engine, explains the trade offs in plain language and prepares the plan for an advisor to validate, with every assumption disclosed and reproducible.

Deployments

2 public, best grade B

Autonomy

Copilot

BankingWealth and asset management

AI assistant for Shariah compliance screening and review

An AI assistant that screens Islamic financing contracts, deal structures and investments for Shariah compliance risks such as riba, gharar and exposure to prohibited activities, retrieves the relevant standards and fatwas, drafts the Shariah review documentation and flags issues for the Shariah board, which keeps sole authority over any ruling.

Deployments

1 public, best grade B

Autonomy

Copilot

Travel and hospitality

AI copilot for hotel revenue management

An employee facing AI system that forecasts demand for a hotel or portfolio by date, room type and segment, recommends or automatically adjusts room prices and availability controls within limits a revenue manager sets, and scores group and event enquiries for true profitability, so a small revenue team can run pricing that used to need daily manual adjustment in the property management system.

Deployments

2 public, best grade C

Reported revenue uplift

33%

Hôtel Swexan, vendor claim

Insurance

AI copilot for insurance pricing and actuarial analysis

AI that speeds up the work of pricing and actuarial teams, from automated, transparent risk and demand model building to natural language analysis of rate filings, experience data and reserving diagnostics, while actuaries select the models, sign off the rates and own the professional judgment.

Deployments

5 public, best grade B

Reported productivity gain

Generali France, organization claim

BankingPayments and cards

AI for fee and interest leakage detection

An independent verification layer that recomputes what each fee, FX margin, spread and interest charge should have been under the contract and pricing tables, compares it with what was actually billed, and surfaces overcharges and undercharges account by account for correction, customer remediation and revenue recovery.

Deployments

1 public, best grade B

Autonomy

Copilot

Cross industryManufacturing

AI quote and estimate generation from customer requirements

AI that turns what a customer sends, such as a product list, a drawing, a roof photo or a request for quotation, into a draft quote: it reads the input, matches items to the catalog, calculates quantities and applies the organization's price rules, and hands the draft to a seller or estimator who checks and sends it.

Deployments

3 public, best grade C

Reported handling time reduction

87.5%

Enpal, vendor claim

Automotive

Generative AI voice assistant in the car

A voice assistant built into the vehicle that uses a large language model to hold a natural conversation with the driver and passengers, controls comfort, navigation and media functions, answers questions about the car and the world, and keeps the vehicle's own commands and data under the car maker's control.

Deployments

3 public, best grade B

Autonomy

Autonomous

What the evidence says

Computed from the 22 public deployments behind these use cases. Numbers update with every checked record.

Industries these use cases also serve

AI patterns used

Deployments by stage

Production
17
Scaled
5

Public deployments by region

Europe
10
North America
7
Asia Pacific
3
Global
1
Latin America
1

Organizations with a public deployment

Accelerant Holdings, BMW Group, CIMB Niaga, DeAcero, Enpal, Europ Assistance, Generali France, Hôtel Swexan, Kinsale Capital Group, Lumen Technologies, MAIF, Mercedes-Benz Group, RIMC Hotels & Resorts Group, SoftBank Corp., State Bank of India, Telefónica España, The ODP Corporation, Vanguard, Verizon, Vodafone Business, Volkswagen, Zoya.

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