AI avatar and translated video for corporate communications and marketing

ERGO, the Düsseldorf insurance group that is part of Munich Re, distributes its group wide "ERGO News" updates to all 37,000 employees in more than 20 countries as videos produced with Synthesia. The program replaced slide decks and repeated explanations by individual employees. Synthesia reports that content which once needed weeks of coordination now takes minutes, that one video is localized for several languages after production, and that Synthesia is used across departments from process documentation to board level messaging. The page gives no measured saving beyond that description, and the claims come from the vendor's case study.

HubSpot's marketing and audience development team used to wait days for talent and crew when a line in a video changed, and one or two weeks for translated video transcripts. The team now uses HeyGen avatars to edit finished videos in minutes, translate them into other languages, and pair blog articles with videos by dropping in the article URL to get a first script. The case study gives no figures, so the record describes the workflow and the vendor's account without a metric.

Miro's learning media team makes the tutorials and onboarding videos that explain new features to its customers. Any change to a button, an icon or a line of copy used to mean a reshoot with talent and a post production team. The team now writes scripts, generates avatar videos in HeyGen, updates the script mid production and translates the videos into seven languages. HeyGen reports a 10x increase in production speed and a 5x increase in capacity without added headcount. The figures come from the vendor's case study.

Workday's globalization production team localizes marketing videos, internal communications and long form webinars, with stakeholder requests commonly spanning 10 to 15 languages per project. The manual workflow of translators, voice actors and post production specialists took weeks or months and cost hundreds of thousands of dollars a year, so some projects were turned down. The team now uses HeyGen to translate videos in minutes, with linguists proofreading inside the tool against an approved term base. HeyGen reports a 100% increase in capacity without added headcount. The figure comes from the vendor's case study.

Würth, the fastening and assembly materials group with 88,000 employees in more than 80 countries, used studio voiceovers at €800 to €1,200 for 10 minutes of audio, or added subtitles in other languages to the English version, to reach staff with executive messages. Regional executives now record monthly updates once and translate them with HeyGen into up to 10 languages for the intranet, and product trainers translate recorded workshops the same way. HeyGen reports 80% lower cost than studio voiceovers and a 65 minute presentation by the CEO and the owner translated into eight languages in four working days instead of at least eight. The figures come from the vendor's case study.

Avantor's digital marketing team for Asia, the Middle East and Africa launched its J.T.Baker LC/MS solvents and reagents in Korea with an AI generated video in Korean, Chinese and English instead of an off site shoot with field researchers. The video anchored an online launch event run from 18 June to 5 July that drew 118 participants and 44 new customer data entries.

Synthesia reports about 70% savings against the earlier filming and a go to market timeline cut by half, and quotes the digital marketing campaign manager crediting the campaign with notable revenue growth. Synthesia's own narrative adds that the campaign became a core revenue contributor in the second half of 2024. These are vendor case study figures, not audited results.

A senior branding specialist at SimCorp, an investment management software provider with more than 3,000 employees, builds external product explainer videos for sales pitches, events and marketing. Colleagues send scripts, slides or self recorded clips, and he turns them into branded videos with a Synthesia template and an avatar, so colleagues who dislike filming themselves no longer have to. Synthesia reports more than 300 videos made by this one person and a fivefold speed gain over the earlier editing workflow. Both figures are from the vendor's case study.

trivago wanted one on screen brand face, Mr. trivago, speaking every market's language in its TV ads, and had no practical way to find one actor for dozens of languages or to polish accents in post production. The creative team tested several generative AI platforms and used HeyGen's translation and text to speech to localize the ads for 30 markets. HeyGen reports that post production time fell by half, saving 3 to 4 months, and that ads in 15 locations were localized in three months. The figures are from the vendor's case study.

HENNGE, a Tokyo listed cloud security company, stopped holding investor meetings in person after COVID and moved to video, but shooting its executives for each quarter took a studio day and a week for an English and Japanese version. The investor relations team now makes two custom avatars of its executives in Synthesia and generates the quarterly update videos from a desk. Synthesia reports that the process fell from 5 days to 2.5 days, a figure from the vendor's case study rather than a measurement by HENNGE.