Walmart
United States · Retail and ecommerce · 2025
Since November 2025, Walmart made about 200,000 products available directly inside ChatGPT through OpenAI's Instant Checkout, letting shoppers give OpenAI their shipping and payment details and place an order without leaving the chat. Daniel Danker, Walmart's EVP for design and product, told WIRED in March 2026 that conversion for purchases completed inside the chat ran at roughly one third of the rate for the same products when ChatGPT instead routed the shopper to walmart.com to check out, and he called that standalone experience inside the chat "unsatisfying". Walmart is instead embedding its own Sparky assistant inside ChatGPT, where shoppers log into Walmart and order with the payment and delivery details already saved there.
- Conversion uplift: about -67%, November 2025 to March 2026, products sold directly inside ChatGPT via Instant Checkout
"Conversion rates—the percentage of users following through with a purchase of an item shown to them by ChatGPT—have been three times lower for the selection sold directly inside the chatbot than those that require clicking out, according to Daniel Danker, who oversees design and product for Walmart."
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