How Telefónica España uses AI

In June 2026 Telefónica España launched a marketplace for companies and government agencies to select and buy workplace devices from a catalogue of 160 models. Its GenIA virtual assistant lets buyers describe needs in natural language, compare alternatives, get personalised recommendations and resolve technical questions in real time, alongside a productivity calculator. No outcome figures were published.

No outcome disclosed.

Telefónica España built a network data platform on Microsoft Azure (Azure Data Explorer, Azure Databricks and Power BI) to store and analyse the large volumes of data its 4G and 5G mobile network produces. The team uses it for anomaly detection, to address issues before they affect customers, and for automated network optimization. Telefónica says the project is live with several use cases deployed and that results have been very positive; Microsoft's summary adds substantial savings in operating costs. No figures are published.

No outcome disclosed.

Telefónica Spain built an AI based on genetic algorithms that designs fibre deployment routes from geographical coordinates, estimating cost and reusing existing infrastructure where possible. The company says the tool is already being used by its planning teams and has reached what it calls level 4 autonomy in the fibre planning process, under its Autonomous Network Journey program. No quantified time or cost saving is published.

No outcome disclosed.