Organization

How Emirates NBD uses AI

3 public AI deployments across 3 use cases, United Arab Emirates. Every number is quoted from its source.

Documented AI deployments

Use case: AI travel and hotel booking concierge

Emirates NBD

United Arab Emirates · Banking · 2026

ProductionGrade B

In October 2026 Emirates NBD launched a conversational AI Travel Assistant, built with Visa and Tripadvisor and described by the bank as the first bank led tool of its kind in the UAE. Users describe their preferences, budget and travel style and receive itineraries, destination recommendations and local tips, drawing on Tripadvisor's reviews and listings with extra customization for the 15 destinations UAE travelers favor most. The assistant also surfaces relevant Visa cardholder offers such as hotel discounts. It is free, in English, and needs no bank login or account. It plans trips and shows offers but the release does not say it completes bookings.

No outcome disclosed.

Use case: AI for recruitment screening and interview scheduling

Emirates NBD

United Arab Emirates · Banking · 2025

ProductionGrade B

Emirates NBD, facing up to 10,000 applications for a single role, partnered with HireVue to move high volume hiring in retail, customer service and sales to asynchronous video assessments on HireVue's AI hiring platform, focusing on skills and potential rather than academic background. Jonathan Mears, then the bank's Group Head of Talent Acquisition, said the goal was to make the hiring process smooth for candidates while freeing recruiters for higher value work. Speaking at UNLEASH World 2025, Mears reported the results since the new process went live.

Hours saved: 8000 hours, since going live in January
"The bank has saved 8,000 hours and $400,000 in interviews, cut the time to offer by 80%, and boosted candidate NPS by 100% since going live in January."
Claimed by: organization
Cost savings: USD 400,000, since going live in January
"The bank has saved 8,000 hours and $400,000 in interviews, cut the time to offer by 80%, and boosted candidate NPS by 100% since going live in January."
Claimed by: organization
Cycle time reduction: 80%, since going live in January
"The bank has saved 8,000 hours and $400,000 in interviews, cut the time to offer by 80%, and boosted candidate NPS by 100% since going live in January."
Claimed by: organization

Use case: AI agent for account and card servicing

Emirates NBD

United Arab Emirates · Banking · 2019

ProductionGrade B

Liv., the digital bank of Emirates NBD, launched Olivia in March 2019, a conversational chatbot built on Kasisto's KAI Banking platform. Olivia answers questions about Liv.'s banking and lifestyle offers, including how much a customer spent last month on groceries or in restaurants, explains how to make a local transfer or block a card, and hands the conversation to a Liv. agent when the customer prefers. During a mentorship program before the launch it handled more than 80,000 customer questions, which the bank used to train it on how UAE customers phrase requests.

Interactions handled: at least 80,000, During the mentorship programme before launch
"During the mentorship programme, Olivia was able to offer instant assistance to over 80,000 customer questions, while learning and incorporating additional nuances of natural language based communication of UAE customers."
Claimed by: organization