Where do these click through uplift numbers come from?

From public AI deployments in the Blits.ai AI Use Case Library. Every value is quoted from a named source, each organization counts once, and "up to" claims are listed but left out of the median.

KPI benchmark

How much does AI increase click through rates?

Relative increase in click through rate of messages or offers.

How to measure it

Click through rate of AI generated or targeted content versus a control variant, in an A/B test.

Across the library

2 reported values, listed per use case below.

Higher is better. Unit: percent.

Reported values by use case

AI generated ad creative production and testing

Dandy Blendabout 83% · vendor claim
Hisense Mexico50% · vendor claim

Use cases that should track click through uplift

AI generated ad creative production and testing

Frequently asked questions

How do you measure click through uplift?: Click through rate of AI generated or targeted content versus a control variant, in an A/B test.
Where do these click through uplift numbers come from?: From public AI deployments in the Blits.ai AI Use Case Library. Every value is quoted from a named source, each organization counts once, and "up to" claims are listed but left out of the median.