KPI
Churn reduction: AI benchmark
Relative reduction in customers leaving.
How to measure it
Churn rate of treated customers versus a control group.
Across the library
2 reported values, listed per use case below.
1 reported value (points), listed per use case below.
Higher is better. Unit: percent.
Reported values by use case
Use cases that should track churn reduction
- AI agent for personalized offers and rewards
- AI agent for proactive customer outreach, activation and retention
- AI answer engine for readers built on a publisher's own journalism
- AI financial wellbeing coach in the banking app
- AI for insurance renewal processing and customer retention
- AI for telecom churn prediction and retention offers
- AI next best action prompts for wealth advisors
- AI recommendation and personalization engine for streaming and media